Media & Marketing

All Things Media. Strategically Built.
Performance Driven.

From traditional channels to the full digital ecosystem, Maria leads media and marketing strategies with one focus: aligning the right mix to business objectives and delivering measurable results. Yes, she knows media. But more importantly, she knows how to make it work together.

 

Integrated Media Strategy

Maria develops and executes multi-channel strategies that connect brand, audience, and performance across every touchpoint. She doesn’t believe in one-size-fits-all plans. Every recommendation is built around your goals, your market, and where your audience actually pays attention.

 

 

Traditional Media

Television, Radio, Cable, Outdoor, Print, and Direct Mail

Strategically placed and performance-aligned to drive awareness, credibility, and reach at scale.

 

 

Digital Media

Paid Search (PPC), Display, Video Pre-roll, OTT/CTV, Programmatic, Geofencing, Retargeting, Email, and Podcasts

Precision targeting meets real-time optimization. Campaigns are built to convert, not just generate impressions.

 

 

Social Media

Paid and Organic Across All Platforms

Content creation, scheduling, community management, and performance tracking—designed to build engagement, loyalty, and brand relevance.

 

 

Search & Performance Marketing

Google Advertising (SEM)
Certified and experienced in building, managing, and optimizing campaigns that drive qualified traffic and measurable ROI.

SEO (Search Engine Optimization)
From technical foundations to content strategy, Maria builds organic visibility that positions your brand where it matters most—and converts.

 

 

CRM & Lifecycle Marketing

Customer engagement, retention, and growth strategies that turn one-time customers into long-term relationships.

 

 

Marketing Consulting & Leadership

Maria goes beyond execution. She evaluates, optimizes, and transforms marketing functions to improve efficiency, performance, and scalability.

 

 

Fractional & Full-Time CMO Services

Executive-level leadership tailored to your organization’s stage and needs. Whether guiding growth, restructuring teams, or leading through transition, Maria delivers strategic clarity and actionable direction.

 

 

Core Areas of Focus

  • Technology & Tools — Streamlining your martech stack for performance and visibility
  • Processes & Workflows — Building systems that scale and eliminate inefficiencies
  • Team Structure — Defining roles and responsibilities for alignment and accountability
  • Media Strategy & Allocation — Optimizing spend to maximize impact and return
  • Budget Strategy & Growth Opportunities — Identifying where to invest for the highest return

The Bottom Line

Maria doesn’t just “do marketing.” She builds integrated systems where media, messaging, and performance work together to drive growth.

Let's Connect

Are You Targeting The Right Audience?

Anyone can run ads. Very few know how to build the right media mix that actually performs.

Maria integrates traditional, digital, and social media into one cohesive strategy designed to reach the right audience at the right time and drive measurable results. Every channel has a purpose. Every dollar has accountability.

She understands not just where to place media, but why it works—using data, behavior, and market insight to guide every decision.

If your marketing isn’t delivering the results you expect, it’s not the channels. It’s the strategy behind them.

Leads are only the beginning.

Maria operates across the full marketing spectrum—acquisition, conversion, retention, and referral—turning marketing into a true growth engine, not just a lead generator.