Media & Marketing

All Things Media

From TV, Radio, Outdoor, and Print to the massive world of Digital! 

Social Media? Absolutely!

Search? Certified!

SEO? You Bet!

Programmatic? You got it!

Even Geofencing? Yep!

When it comes to media, Maria really knows media.

What’s the right mix for your objectives?

Traditional Media

Television, Radio, Cable, Billboards, Newspaper, Magazine, and Direct Mail

Digital Media

Pay-Per-Click, Display Ads, Video Pre-roll, Geofencing, Email, Retargeting, OTT, and Podcasts

Social Media

All Platforms, Paid and Organic. Creating, Scheduling, Analyzing, Managing, and Engaging across your company’s profiles

Google Advertising – SEM, Search Engine Marketing

Ad setup, Management, and Analytics

SEO

Search Engine Optimization that makes your brand show up where it matters most, on Google’s front page. From keyword strategies to content optimization, I’ll help you climb the rankings and drive organic traffic that actually converts.

CRM Marketing

Customer Relationship Management: engagement, growth, retention.

EVENT MARKETING

Experiential events, Promotional events, or Fundraising…I’ll get your audience there to experience first-hand what your individual brand has to offer.

MARKETING CONSULTANT

Leverage decades of expertise to assess, optimize, and transform marketing processes, tools, and strategies for enhanced efficiency and sustainable growth.

FULL-TIME AND FRACTIONAL CMO SERVICES
Providing executive-level marketing leadership on a flexible basis, tailored to meet your business’s unique needs. Whether you’re a startup needing strategic direction or an established company seeking interim leadership, I deliver actionable strategies to position your brand for success.

Specialties Include:

  • Software & Tools: Streamlining your technology stack for maximum productivity.
  • Process & Procedures: Creating efficient workflows and operational frameworks.
  • Roles & Responsibilities: Defining clear expectations to foster team alignment and collaboration.
  • Media Allocation & Placement: Optimizing spend to maximize reach and impact.
  • Budgets & Opportunities: Identifying and prioritizing high-value opportunities for growth
Let's Connect

Are You Targeting The Right Audience?

Having well-rounded knowledge and experience in traditional media, digital media, and social media allows Maria to conduct comprehensive market research, track market trends, and identify consumer behavior to ensure that every campaign is optimized for success. The ability to understand HOW and WHERE to place your media sets Maria apart from other consultants and services. 

Traditional Media:  Understanding the power of traditional media in reaching and engaging broad target audiences is key, from print ads to billboards, and everything in-between, effective traditional media strategies drive brand awareness. Maria carefully selects the right media mix and negotiates the very best rates to ensure that your message reaches the right people at the right time.

Digital Media: In today’s digital world, having a strong online presence is crucial for business success. Maria specializes in digital media strategies and content that get noticed.  Knowing how to leverage pay-per-click (PPC) advertising, display ads, TV Streaming, and email marketing allows for more efficient digital media plans that hyper-target audiences, drive traffic, generate leads, and increase conversions. Staying up-to-date with the latest digital trends and technologies also ensures that your brand stays ahead of the competition.

Social Media: Social media has become a powerful tool for businesses to connect and engage with their audience to build brand awareness and market presence. Maria excels in social media management, creating engaging content, managing social media profiles, and implementing targeted advertising campaigns. Understanding the nuances of different social media platforms will optimize results. Whether it’s Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, or YouTube, Maria can create paid and organic marketing strategies resulting in a stronger social media presence for your business.